VIRTRIO Visual Identity Overview
VIRTRIO is a leading digital marketing agency specialising in both print and digital advertising. We create cohesive, impactful campaigns that enhance brand visibility and drive engagement across multiple platforms.
Introduction
Welcome to VIRTRIO's Visual Identity Overview. This comprehensive document serves as the blueprint for our brand's visual identity, ensuring consistency and coherence across all touchpoints. Usage of these resources may also be covered by our Terms of Service and Privacy Policy.
Brand statement
Our commitment to our clients is to provide exceptional service, creative excellence, and unwavering dedication to your success, ensuring your brand shines across both digital and print landscapes.
Brand claim
VIRTRIO: Empowering Brands with Clear, Innovative, and Impactful Marketing.
Brand values
Innovation
We continuously seekout cutting-edge solutions and creative approaches to ensure our clients stay ahead of the game in the ever-evolving marketing landscapes.
Integrity
We build trust through transparency, honesty, and ethical practices, ensuring that our clients can rely on us as a true partner in their marketing success.
Clarity
We prioritise clear, and transparent communication in all interactions, ensuring that our clients fully understand our campaign strategies, processes, and results.
Excellence
We are dedicated to delivering the highest quality in everything we do, from our strategic planning to our execution, to achieve outstanding results for our clients.
Logo
The VIRTRIO logo, logomark, and wordmark are important expressions of our brand identity. They have each been carefully designed and constructed to achieve visual harmony, should never be altered, modified, or redrawn. Because these elements are such recognisable and highly visible brand assets, it is vital that that they are always applied consistently.
Horizontal Green
Electric green over black is the brand standard.
Horizontal Black
Black over electric green is another primary colourway.
Horizontal White
White over Midnight is another primary colourway.
Stacked Green
Electric green over black is the brand standard.
Stacked Black
Black over electric green is another primary colourway.
Stacked White
White over black is another primary colourway.
Logomark Green
Electric green over black is the brand standard.
Logomark Black
Black over electric green is another primary colourway.
Logomark White
Black over white is another primary colourway.
Wordmark Green
Electric green over black is the brand standard.
Wordmark Black
Black over electric green is another primary colourway.
Wordmark White
White over black is another primary colourway.
Usage
The logo is the combination of a wordmark with our logomark.
Our logomark is a shorter version of our logo. Only use it if you do not have enough room for the full logo.
The VIRTRIO white logo is our primary logo colourway, and it should only be used with blue, black, and non-duotoned photography.
Exclusion zone
When visual elements are too close to the logo, it can take away the page hierarchy or create brand confusion. For this reason, an 'exclusion zone', or area around the logo provides helpful guidance.
Minimal size
Establishing a minimum size ensures that the impact and legibility of the logo aren't compromised.
The VIRTRIO logo should never be smaller than 70px in digital or 20mm in print.
The VIRTRIO icon should never be smaller than 21px in digital or 6mm in print.
Guidelines
These few simple rules will help you use our logo, logomark, and wordmark to communicate the VIRTRIO brand most effectively.
Correct usage
Do not reverse the logo, logomark, or wordmark.
Do not rotate any single part of the logo, logomark, or wordmark.
Do not stretch or alter the proportions of the logo, logomark, or wordmark.
Do not change the arrangement of the logo, logomark, or wordmark.
Do not apply gradients, shadows, or other effects to the logo, logomark, or wordmark.
Do not outline the logo, logomark, or wordmark.
Do not apply colours to any single part of the logo, logomark, or wordmark.
Do not use any alternative typefaces.
Do not type out the wordmark.
Incorrect usage
Reversing either the logo, logomark, or wordmark.
Rotating any single part of the logo, logomark, or wordmark.
Stretching or altering the proportions of the logo, logomark, or wordmark.
Changing the arrangement of the logo, logomark, or wordmark.
Applying gradients, shadows, or other effects to the logo, logomark, or wordmark.
Outlining either the logo, logomark, or wordmark.
Applying colours to any single part of the logo, logomark, or wordmark.
Using any alternative typefaces.
Typing out the wordmark.
Download
The logo library includes horizontal and vertical lockups, as well as the standalone VIRTRIO logomark. Always choose a logo directly from the logo library, and never change the relationship between any of the logo lockups.
Colors
Our brand colors are a vital component of our visual identity, playing a crucial role in how we communicate our brand values and personality. These colors have been carefully selected to represent our brand’s core attributes of innovation, clarity, and impact. Consistent use of these colors across all marketing materials, both digital and print, ensures a cohesive and recognisable brand presence.
Electric Green
#00FF00
Midnight
#010101
Blue
#0000FF
White
#FFFFFF
Typography
Typography is an essential element of the brand. VIRTRIO largely communicates in the Hind font family. Careful consideration to leading, tracking, and kerning should be taken when using Hind font family. The following weights and variations of Hind can be used for VIRTRIO branding materials.
Typeface
Hind
Hind Regular
ABCDEFGHJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+
Hind Medium
ABCDEFGHJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+
Hind SemiBold
ABCDEFGHJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+
Hind Bold
ABCDEFGHJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+
Imagery
Imagery is a powerful tool that brings our brand to life, conveying our values of clarity, innovation, and impact visually. At VIRTRIO, we use imagery strategically to enhance our storytelling, engage our audience, and create a memorable brand experience. Our imagery guidelines ensure that every visual element aligns with our brand identity and communicates our message effectively.
Style:
Authentic and Relatable
We prioritise genuine, high-quality images that feel real and relatable. Avoid overly staged or stocky images; instead, opt for visuals that capture authentic moments and interactions.
Subjects:
Business and Success
Use visuals that convey professionalism, growth, and success. When choosing images think of modern office settings, collaborative workspaces, and dynamic business interactions.
Colour and Tone:
Clear and Focused
Whenever possible, integrate our brand colors into the imagery subtly. This could be through the use of props, clothing, or background elements that reflect our colour palette.
Tone of Voice
Our tone of voice is a reflection of our brand’s personality and values—
innovative, clear, and impactful. It guides how we communicate across all platforms and interactions, ensuring consistency and building trust with our audience. Our tone of voice helps us stand out in the digital marketing landscape, fostering strong connections and conveying our expertise.
Innovative
Our language is forward-thinking and dynamic, mirroring our commitment to staying at the forefront of digital marketing trends. We use fresh, modern expressions and industry-leading terminology to showcase our expertise and passion for innovation. This positions us as thought leaders and keeps our audience engaged with the latest developments and insights.
Clear
Clarity is at the core of our communication. We strive to be straightforward and concise, avoiding jargon and overly complex language. Our goal is to ensure our messages are easily understood, providing value and fostering trust. We prioritise transparency and simplicity, making it easy for our audience to grasp key information and take informed actions.
Impactful
Every word we use is intentional and designed to make an impact. Our tone is confident and assertive, demonstrating our expertise and authority in digital marketing. We craft messages that resonate emotionally and intellectually, motivating our audience to engage with our content and services. Whether it's through inspiring success stories, compelling calls to action, or insightful industry analysis, we aim to leave a lasting impression.
Consistent
Maintaining a consistent tone of voice across all communications is essential. From social media posts and blog articles to client emails and marketing campaigns, every piece of content should embody VIRTRIO's unique voice. This consistency helps reinforce our brand identity and ensures that our audience always knows what to expect from us.
Inclusive
We prioritise the use of inclusive language to foster a welcoming and respectful environment for all. We believe that language shapes our workplace culture and community interactions, and by consciously choosing words that reflect diversity and inclusivity, we ensure that everyone feels valued and respected. Our commitment to inclusive language extends to all aspects of our communication, reinforcing our dedication to equality and empowerment for every team member and stakeholder.
Download
Our logo is a cornerstone of our visual identity, symbolising VIRTRIO’s commitment to innovation, clarity, and impact. We offer multiple formats to ensure versatility and quality across different media. Each logo file is provided in various color variations (full color, black, and white) to suit different backgrounds and applications. For any special requests or additional support, please contact our brand management team at brandassets@virtriomedia.com.