e've all experienced the desire to establish our brand's visual identity, with the uncertainty of where to begin. With countless websites and design tools available, staying abreast of the latest offerings requires effort.
In this guide, we present our curated selection of free online design tools to kickstart your brand's visual journey. While many of these tools offer premium features, the focus is on their free offerings.
Explore a wealth of creative possibilities with our curated selection of free design resources:
- Graphic Design Tools
- Font Tools
- Color Tools
- Annotation and Collaboration Tools
- Web Design Tools
- Photo Editing Tools
- Stock Photo Resources
- Design Tools for Infographics and Charts
Free graphic design tools
Adobe Creative Cloud Express
Explore the versatility of Adobe Creative Cloud Express, your comprehensive solution for graphic design needs. With features like a brand manager and image editor, along with access to stock images, this app streamlines your design process, all within the Adobe family.
Canva
Canva, the renowned design tool, lives up to its hype with its user-friendly interface and swift design capabilities. It's an ideal choice for creating designs quickly and seamlessly. Plus, it offers various marketing integrations, enabling you to share your creations swiftly and efficiently.
VistaCreate
As a member of the Vista family, VistaCreate provides a swift solution tailored for social media content and posters. Its seamless integration with VistaPrint is a notable advantage, enabling effortless printing of your designs.
Visme
When delivering a presentation to a potential client or partner, Visme proves invaluable. This versatile tool excels in crafting presentations and infographics, and specialists in animating your content for a polished and seamless delivery.
DaFont
DaFont epitomises the concept of 'simple yet effective'. With over a decade of online presence, this platform has maintained its essence due to its remarkable functionality. As the go-to resource for fonts, DaFont remains steadfast in delivering an extensive collection to cater to all font needs.
Fontjoy
Font pairing can be a daunting task, but Fontjoy offers a solution. This tool enables users to effortlessly mix and match fonts, generating an array of unique combinations. Whether you prefer a random selection or have a specific font in mind, Fontjoy takes the guesswork out of finding the perfect match.
FontSquirrel
Similar to DaFont, Font Squirrel provides access to a vast collection of free fonts. However, what sets Font Squirrel apart is its invaluable 'font identifier' tool, which can save you considerable time. Simply upload an image, and this feature will identify the closest font matches, streamlining the font selection process.
Google Fonts
If you're seeking fonts specifically for your website rather than design purposes, Google Fonts is the ideal solution. Its intuitive interface allows you to swiftly discover fonts and even pairings, providing embedding codes for seamless integration into your website.
WhatTheFont
WhatTheFont, a product offered by myfonts.com, stands out as one of the most innovative online tools. Harnessing the power of deep learning technology, similar to Font Squirrel, it swiftly identifies fonts, enabling users to pinpoint exactly what they're searching for.
Free colour tools
ColorZilla
ColorZilla,available as a Google and Firefox extension, serves as the ideal 'in-pocket' colour picker. With this tool, users can effortlessly select any colour from any website and customise their colour palette to suit their preferences.
Coolors
Coolors proves to be an exceptional online resource for crafting top-tier colour palettes. With Coolors, users can handpick their desired hues, triggering an automatic generation of complementary tones that can be tailored within the palette. Notably, Coolors stands out for its innovative feature allowing users to generate palettes directly from uploaded images, a valuable asset in shaping and defining a brand's visual identity.
Free annotation and collaboration tools
Awesome Screenshot
True to its name, Awesome Screenshot is a remarkable Google extension which offers more than just basic screenshot capabilities. With this extension, users can capture screenshots and record their screen and camera simultaneously. Moreover, it seamlessly integrates with popular apps like Slack and Trello, facilitating effortless content sharing.
InVision
InVision is a versatile tool that comes in handy for creating and sharing whiteboards effortlessly. While it excels as a whiteboard tool, it's also highly praised for its robust prototyping capabilities.
Ruttl
When it comes to developing a website and refining your visual identity, Ruttl takes your project to the next level. Offering features such as live website feedback, PDF annotation, and image comments, Ruttl becomes an integral part of your development journey, ensuring seamless collaboration and bug tracking along the way.
Free web design tools
Figma
If you're already comfortable with Miro, transitioning to Figma will feel intuitive. This online prototyping tool offers seamless collaboration, allowing you to invite team members into your project effortlessly. One standout feature of Figma is its whiteboard known as 'FigJam', designed for collaborative brainstorming sessions.
Lottiefiles
Eliminate the complexity of animation with this amazing tool. Lottiefiles provides web animations for design, content, and websites. With seamless integrations with popular programs like Adobe, Canva, Figma, and Elementor, it's the ideal add-on for your creative projects.
Creative Market
Creative Market caters to both ends of the spectrum, whether you're in search of designs or a designer seeking to showcase your creations. This platform provides a fresh set of free assets every month, but access to the full library requires a premium membership.
Vectr
Struggling to find the right vectors for your website? Look no further! Meet Vectr, a free platform that empowers you to create vectors from scratch. With Vectr, you can collaborate with others in real time, making the design process seamless and efficient.
Webflow
Creating an impressive website doesn't require coding skills anymore. Thanks to Webflow's user-friendly platform, you can swiftly build a website without any coding knowledge. What's more, Webflow offers the flexibility to design freely, allowing you to achieve precisely the look and functionality you desire.
Wix
Similar to Webflow, Wix offers the flexibility to work with or without templates, allowing you to create a website quickly or take your time to perfect every detail. Additionally, Wix provides comprehensive marketing tools all in one place, including features like landing pages, email marketing and Meta Ads integration, making it a convenient solution for all your marketing needs.
Free photo editing tools
Adobe Spark
Adobe Spark stands out as a user-friendly short-content editor tailored for social media use. Departing from the complexity of tools like Premiere Pro or Photoshop, Adobe has crafted an intuitive application with an all-in-one approach. An added convenience is its availability for download on tablets and mobile phones, ensuring accessibility even when you're on the move.
BeFunky
BeFunky simplifies photo editing, catering to users regardless of their familiarity with image editing terminology. Its standout feature is background removal, enabling the creation of perfect .png files for posts or websites with ease.
Giphy
Giphy offers a vast library of GIFs and tools to create personalised ones, making it the perfect choice for adding flair to email marketing campaigns or creating engaging memes on social media.
PicMonkey
For those seasoned internet users, PicMonkey likely rings a bell. As one of the longest-standing online editing tools, it remains a popular choice among many. With its wide array of templates, you can craft visuals for virtually any purpose, from YouTube covers to social media posts and website backgrounds.
Pixlr
Numerous clients appreciate seeing designs brought to life or getting a glimpse of how everything will mesh together. Pixlr boasts one of the largest mock-up collections online, making it an invaluable resource. Additionally, this platform provides free logo creation using customisable templates.
PlaceIt
PlaceIt is your go-to platform for designing a range of products, including posters, logos, and mock-ups, all while providing access to free stock images. Its mock-ups are particularly popular among e-commerce owners looking to enhance their websites.
Free stock photo resources
Burst
Burst, a member of the Shopify family, boasts an extensive collection of high-resolution images spanning various categories. Setting itself apart from competitors, Burst offers a unique 'Business Ideas' page where users can find inspiration and valuable insights into starting a small business.
Freepik
Freepik elevates the stock photo experience by offering more than just high-quality images for your website. In addition to finding captivating visuals, users can access vectors and Photoshop templates. However, it's important to note that the free version has limitations on the number of downloads available.
Pexels
Pexels is an ideal choice for infusing your brand's social media or website with captivating Pinterest-style visuals. Moreover, it offers high-quality, free-to-use videos to further enhance your content.
Pixabay
Pixabay stands out as an exceptional resource for discovering top-notch, high-quality images for your projects. What sets it apart is its inclusive forum discussions, offering a platform to seek expert advice on graphics, image usage, and more.
Unsplash
Organising content into diverse categories, Unsplash provides access to high-resolution images suited for various occasions. It's worth noting that they offer a premium version to unlock their complete content library.
Free design tools for infographics and charts
Venngage
Venngage stands out as the go-to tool for creating graphics and charts. Widely embraced within the industry, its intuitive interface allows users to seamlessly utilise templates or customise them to suit their preferences.
Infogram
Infogram is an exceptional free tool for swiftly crafting well-organised infographics, offering the flexibility to upload your own Excel documents and transform them into data visuals. Additionally, it provides the capability to design social media posts akin to Canva's offerings.
Beam
If Venngage feels too complex or time-consuming for your infographic needs, consider trying Beam, a more streamlined tool from the same family. With Beam, you can effortlessly create charts with just a few clicks, making the process quicker and simpler.
Consider this merely a starting point in your exploration of the possibilities accessible to you without burdening your finances.
Unleash your creativity and dive in!
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