rint advertising remains vibrant and effective in today's digital age. Surprisingly, 82% of consumers trust print advertisements when making purchasing decisions. Leveraging the power of print marketing presents numerous advantages for your brand, enabling deeper connections with consumers and instilling trust. Join us as we delve into the compelling benefits of print marketing and provide valuable insights to ignite your print advertising endeavours.
- The Psychology Behind Print Marketing
- Building Trust With Your Audience
- Generating Leads
- Developing a Print Marketing Strategy
- Print vs. Digital
- Sustainable Print Ads
- Why Print Should Still Be a Part of Your Overall Marketing Strategy
The psychology behind print advertising
Print advertising can help you establish a deeper connection with your audience. Believe it or not, processing messaging from tangible material can aid comprehension and make information easier to recall.
Research found that 65% of respondents believe they understand a story more deeply when reading in print. Print readers also typically spend 20 minutes or more with a print publication.
Consumers spend more time absorbing information via print and can recall what they read more quickly and confidently. You should look to use print methods if you want to make a long-lasting impact on your audience.
Building trust with your audience
In an era saturated with fake news and digital misinformation, furnishing consumers with print materials cultivates a deeper level of trust—56% of customers regard print marketing as the most reliable form of advertising.
Direct mail emerges as a preferred avenue for print marketing, delivering notable outcomes; 79% of households indicate reading or scanning direct mail ads, with 44% subsequently visiting a brand’s website.
Print marketing alleviates concerns regarding online security and malware for your audience, bolstering immediate confidence in your messaging. Given that 70% of UK survey respondents harbour scepticism toward social platforms, the effectiveness of print messaging is underscored.
Generating Leads
Traditional marketing methods for lead generation can still yield results, but integrating printed messages with actionable elements is essential for maximum impact. Despite potential hurdles compared to digital approaches, QR code technology has emerged as a potent tool for enhancing audience engagement.
QR codes facilitate seamless interaction with advertisements, enabling specific actions like redeeming offers or accessing product information. The process is straightforward: users only need to scan the code using their smartphone's camera to access a designated website link.
By integrating QR codes into printed materials, businesses can implement a tailored lead generation strategy, capturing the details of potential customers. For instance, scanning the QR code could guide users to a landing page where they can provide their information in exchange for the advertised offer.
This method streamlines the gradual expansion of a customer database, encompassing individuals interested in the brand and motivated to deepen their engagement.
Developing a print marketing strategy
If incorporating print advertising into your marketing strategy is on your agenda, there are several essential steps to take into account:
Configure a budget
First and foremost, establishing a budget is key. Decide the quantity of materials you intend to print and whether mailing is necessary. Additionally, factor in any supplementary services like binding. To optimise expenses, consider distributing your print materials manually or in locations where people tend to congregate, such as reception areas or train station platforms.
How do you want to market?
Subsequently, determine your preferred marketing approach. With numerous print marketing options available, it's crucial to select the method that aligns best with the message you wish to convey.
If you're attending an event, leave-behind materials like business cards or flyers can serve as tangible reminders of your brand for potential customers or clients.
Direct mail marketing is another potent tool for promoting products or services, offering a reprieve from digital saturation and often yielding a stronger impact than online methods.
Combine print with digital
Incorporating print marketing into your advertising strategy shouldn't mean abandoning digital methods. By including social media handles in your messaging or using QR codes, you can blend digital and print to achieve better outcomes. Research indicates that marketing campaigns that blend digital and print advertisements can be up to 400% more effective.
Print vs. Digital
Print and digital marketing both have their pros and cons. As we’ve explained in this journal post, print can help you form a deeper relationship with your customers and instill trust in your audience.
Digital methods can often incur lower costs and give your brand the potential to be seen by a global audience. However, with a global audience comes worldwide competition, making it hard for many businesses to stand out.
Print still resonates with a younger audience, which may come as a surprise to some. The percentage of 18 to 23-year-old's who say print content is easier to read than digital content stands at an incredible 92%.
There’s also higher brand recall with print methods. Advertising in print can drive up to 77% brand recall, with digital adverts sitting at 46%.
Digital methods have their perks, such as the ability to add video and the potential to reach millions of people at the press of a button. However, print marketing still holds its value within a marketer’s toolbox.
Sustainable print ads
Looking to incorporate print advertising into your marketing strategy? A great first step would be to partner with a trusted and sustainable advertising partner.
Our team of experts can guide your advertising needs while offering various services to meet the requirements of any project.
Our commitment to sustainability means that by choosing us as your print advertising partner, you can enjoy the benefits of print advertising solutions without negatively impacting the environment.
We Carbon Balance every job we perform, ensuring that you're choosing one of the most sustainable print advertising solutions available. Your print materials can proudly display the World Land Trust Carbon Balanced Print logo, demonstrating that your brand is taking steps to reduce its carbon footprint.
Why print should still be a part of your overall marketing strategy
Want to learn more about the power of print advertising? Download our latest guide, which goes into further detail on the topics discussed in this article and more.
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